ARM Qualitative Offer
Achieving growth in today’s complex world requires a precise understanding of how to drive behavior change. Most of the time, people make choices on autopilot, tuning out marketing messages, and using habits and mental shortcuts as simplifying strategies.
But there are also moments in everyday life when existing habits are broken, different brands are considered or tried, new products are adopted, new need identified, and new behaviors established.
Our Philosophy
Insight exploration and understanding the underlying drivers of consumer behavior is delivered by 4 core elements. We stress
- Accurate target specific recruitment and utilize our 80,000 (the number is still growing) strong ARM panel to augment traditional recruitment
- Expertise topic guide design to allow for natural flow and genuine and open conversation
- Trained and experienced topic and target relevant moderation to drive engagement and openness
- Experienced market interpretation of results, gained by a decade of Qualitative in Myanmar
Identify moments of extraordinary potential
We apply our Qualitative expertise to illuminate the moments in people’s lives that matter most to our clients’ businesses. We go beyond observed behavior to shine a light on the deeper motivations that are shaped by psychological, cultural, social and economic contexts.
We bring human understanding to every business challenge, using sensitive elicitation, observation, and interpretation skills to get under the skin of a ‘moment’. And we help clients illuminate the moments that can change people’s behaviors and ultimately transform their business.
Qualitative Deliverables and Facilities
We can provide the following deliverables:
- Recruitment
- Moderation
- Facilities
- Incentives
- Simultaneous translation
- Transcripts
- All facets of project management
- Audio/ video
- Full report with quotes/ verbatims
Qualitative Research Capacities
ARM can provide offline and online study options for qualitative research.
| Offline | Online | |
|---|---|---|
| 1 on 1 | In-Depth Interview/KII | Online In-Depth Interview/KII |
| Ethnography | e-Ethno | |
| Group | FGD | Online FGD |
| Pre-Task | Diary | Mobile Diary |
| Social Ethnography | Digital Ethnography |