ARM Innovation and Product Development
Product innovation is development and market introduction of a new, redesigned, or substantially improved good or service. It’s not only about developing something new and original, it’s also about taking what’s already there and making it much better.
Our Philosophy
Product innovation is very challenging. Out of thousands of products launched, only few become successful. Customer expectations are changing with more consumer choices and multiple digital channels, resulting demand for greater personalization, or the ability to market, advertise to, and develop products or services that suit individual consumer preferences.
How can we help you?
Companies need to figure out a true customer need and an actual solution. In a complicated, fast-moving world where brands no longer dominate the conversation and consumers now hold enormous power, innovation become even more important for survival of any companies.
Incorporating product innovation into your overall business plan helps ensure that you won’t fall too far behind the competition. According to McKinsey 80% of business executives are afraid that their business models are at risk for disruption, and 84% believe innovation is important to their growth strategy.
Why Innovation and Product Development with ARM?
- More than 10 years of qualitative and quantitative studies for ideation, concept screening and testing, product and packaging test, Taste testing, home usage test in Myanmar
- Our research consultants are both local and international
- The team has done retail audit and trade census for mobile and technology provider, personal care, food and beverage, beer, wine, cigarette, Pharmaceuticals
- Field team is well equipped with the well-trained interviewers who have done many Innovation and Product Development projects